Global smart mobile device (combined notebook, tablet and smartphone) shipments total 308.7 million units with 37.4% Y-o-Y for Q1 2013 according to Canalys, with Android devices making 59.5% of shipments.
When it comes to other OS vendors, iOS has 19.3% market share thanks to strong smartphone and tablet market presence, while Windows share totals 18.1% through "relative" PC market strength.
Tablets continue to show the fastest growth of the three market segments-- Canalys reports WW Q1 2013 tablet shipments are up by 106.1% Y-o-Y to 41.9m units. Apple controls 46.4% of the market, even if it continues to lose share for the 3rd consecutive quarter to the Android-based competition.
"The commoditisation of the tablet market has happened far quicker than that of the wider PC market," the analyst says. "Profit margins are being squeezed and vendors without a low cost structure will find it hard to compete. A solid range of must-have accessories and a software and services strategy are vital as vendors will increasingly need to make revenue around their devices."