It's only been a week since its release, but even New York City is rocked by a new and "wildly popular augmented reality game."
For CE dealers, this marks two trends: it will accelerate interest in other AR and VR products, so it's a good time to increase familiarity with the category. And it marks a big shift for a CE giant as its success means the penny has dropped for Nintendo: they will now aggressively enter the mobile gaming industry with all their resources(probably even developing their own brand of mobile device accessories).
Nintendo's Pokémon Go is so popular it will soon overtake Twitter and other famous social media in numbers of daily active users (according to Android statistics).
It's so popular in just a week that NYC police have felt compelled to issue warnings, some tongue-in-cheek, but nonetheless urging Pokémon Go players "to be aware of their surroundings at all times, particularly when using any hand-held electronic device.” The 19th Precinct of Manhattan added a Twitter message: “Don’t let us catch you catching #Pokemon while driving, you can’t do both!”
According to The New York Times, "Pokémon Go" is "on nearly every New York City sidewalk"as an increasing number of New Yorkers have been chasing virtual creatures since Pokémon Go came out last week.
Nintendo’s AR game sends players out into the real world to catch about 250 virtual Pokémon via a smartphone "grab" (when Pokémons appears on the screen, the user flicks Pokéballs--collected earlier from blue Pokéstops on route-- to capture them.)