According to Canalys global wearable band shipments total 2.7 million units, with Fitbit leading the basic category and Pebble beating Samsung for smart band leadership.
The analyst says Fitbit owns 50% of the basic fitness tracker segment, despite a recent allergy-related recall of the Firbit Force affecting initial rollout in the US and Canada.
Jawbone also sees growth following international distribution, while Nike share drops to 10% as the company (reportedly) shelves future FuelBand hardware plans in favor of focusing wholly on software.
"The FuelBand has frankly been outmatched on sales," Canalys says. "Its competitors’ speed, international reach, broader channel distribution, integration with other fitness communities, superior web sites and multi-platform support have proven to be major advantages."