Retailers & Distributors

Dixons Carphone Closes UK Carphone Warehouse Stores

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Dixons Carphone closes all 531 standalone Carphone Warehouse stores in the UK, making 8% of the retailer's total UK selling space, from 3 April 2020, a move bringing the loss of 2900 jobs.

Dixons Carphone,

Part of a move the retailer describes as "the next step in its transformation," all Dixons Carphone mobile retail will take place through shop-in-shops in 305 big Currys PCWorld outlets, as well as online. The retailer adds it managed to save the employment of 1800 people as it switches them to work in other, larger outlets, but as mentioned earlier the rest will be made redundant.

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Dixons Carphone Adds AR Shopping

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Dixons Carphone announces a "world first" addition to the Currys PC World eCommerce website-- augmented reality (AR) capability allowing customers to place a 3D model of a product anywhere in the house.

AR Shopping

Co-developed by Eyekandy and Flixmedia, the AR experience uses WebAR technology. It allows a regular web browser to use the sensors in mobile devices to allow users to interact with a 3D model and place it within a space. The AR experience is signalled by the Point & Place AR logo, and is available for around 700 products, with more to follow in the future.

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FCA Fines Carphone Warehouse £29 Million

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The Financial Conduct Authority (FCA), the UK financial regulator, fines Carphone Warehouse to the tune of £29 million following an investigation into the "Geek Squad" mobile phone insurance and technical support offering.

Carphone Warehouse sellingAccording to the FCA, the retailer sales consultants were not adequately trained to give suitable advice to customers buying Geek Squad. Instead, salespeople were trained in "spin selling," or simply recommending Geek Squad to customers even if they had already had cover, such as through home insurance or bank accounts. The sales lead to a high early cancellation rates, something the FCA says is an indicator of a risk of mis-selling Carphone Warehouse failed to consider.

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Xiaomi and ABC Data Open Warsaw Mi Store

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Xiaomi Store WarsawXiaomi, together with distribution partner ABC Data, opens a first authorised Mi Store in Warsaw offering a full range of products, including smartphones and ecosystem devices, from the Chinese company.

The retail outlet is located in the ground floor of Arkadia, the largest shopping mall in Poland. It was visited by 2800 customers on the first day of operation. As an upgrade on the Mi Zone shop/showroom combo opened back on June 2017 in the Polish capital, the Mi Store is found in the ground floor and covers an area of 102 square metres.

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Katie Bikerstaffe Leaves Dixons Carphone

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Dixons Carphone UK and Ireland head Katie Bikerstaffe announces her departure from the retailer, just 4 years after the merger between former CE retail rivals Dixons and Carphone Warehouse.

Katie BikerstaffeThe announcement makes Bikerstaffe the 3rd senior management member to leave the retailer in less than 3 months, following CEO Seb James and group finance director Humphrey Singer. She has been the CEO of Dixons Warhouse UK arm since the 2014 merger, and previously held roles in Univelever, Kwik Save, Somerfield and Dyson.

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