Pyramid Research predicts 28% of WW smartphones-- a total of 250m handsets-- will be NFC-enabled by 2015 as more companies seek to invest in the technology.
Such companies include Google, Visa, MasterCard and Barclays.
The analyst says an overwhelming supply of NFC-enabled handsets should result in strong short-term (2011-2012) sales for such devices. As NFC-based services become more ubiquitous, consistent and secure, sales of NFC-enabled devices will continue growing-- only this time with growing demand driving sales.
Skeptics however do have their concerns-- particularly due to a lack of both industry standards and profitable (and attractive) business models. Others still say customers lack interest in such services.
Go NFC-Enabled Smartphones to Account for 28% of Global Market by 2015