After catering for customers with too small hands with the One mini HTC goes big with the One max-- an oversized (5.9-inch) phablet version of the aluminium-bodied flagship.
Being around 16cm long, 10.3mm thick and 217g heavy, the One max packs a bigger built-in 3300mAh battery, dual front-facing BoomSound speakers and, in an HTC first, an iPhone 5S-style fingerprint scanner on the back as a password replacement.
Spec-wise it is identical to the first One, with a quad-core 1.7GHz Snapdragon 600 CPU, 2GB RAM and up to 32GB internal storage (expandable to up to 64GB via microsSD card).
The OS of choice is Android 4.3 modified with the HTC Sense 5.5 skin, a customisable version of the BlinkFeed homescreen and an updated Zoe camera app.