Market Stats

IDC: W. European Tablet Market "Resilient"

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According to IDC the W. European tablet market sees a "slight" -1.7% Y-o-Y decline in Q1 2017, with shipments reaching 7.1 million units-- performance described as above expectations after many quarters of decline.

Driving the market is the recovery of Android-based consumer tablets, as well as the progress of the device form factor in enterprise. Also leaving a positive impact is detachable/hybrid tablets, with shipments growing by 5.8% Y-o-Y over and 16.6% Y-o-Y in the commercial segment.

IDC Tablets W. Europe

In fact, the commercial segment sees 5.4% Y-o-Y tablet shipment growth thanks to Android- and iOS-based devices with keyboards. Enterprises use such device to address the specific needs of users in various sectors. However Windows-based detachables slowed down in Q1 2017 due to growing focus on convertible notebooks by major OEMs, sluggish Windows 10 adoption in large and very large corporations, and the lack of a Surface Pro refresh.

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IDC: Migration from Tablets to Hybrids Continues in Q1

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The global tablet market continues to contract in Q1 2017, IDC reports-- shipments are down by 8.5% Y-o-Y to 36.2 million, marking a 10th straight quarter of tablet decline.

The analyst divides the tablet segment in two "very different" categories. The first is detachables, which are packaged with a 1st party keyboard and are actually growing, at least for the most part. The second is slates/traditional tablets, which lack a keyboard and are on "steep" decline following a 2014 shipment peak.

IDC Q1 2017 tablets

"As far as most are aware, the tablet market was created in 2010 with the launch of the original iPad, despite unsuccessful product attempts by other OEMs in the years leading up to this," IDC says. "The rate at which the tablet market grew from 2010 to 2013 was unlike many other consumer-oriented device markets we've seen before. However, it appears for many reasons consumers became less eager to refresh these devices, or in some instances purchase them at all. We continue to believe the leading driver for this was the increased dependency on smartphones, along with rather minimal technology and form factor progression."

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IDC: Tablet Woes Continue on Holiday Season

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Consumers do not want to spend on tablets, IDC remarks-- Q4 2016 is the 9th consecutive quarter of tablet decline, with shipments dropping by -20.1% Y-o-Y to 52.9 million units.

Full year 2016 also sees declines, as shipments total 174.8m, down by -15.6% compared to 2015. This marks a second straight year of declining tablet shipments.

IDC Q4 2016 tablets

"The sentiment around the tablet market continues to grow stale despite a lot of talk about vendors pivoting their product portfolios toward the detachable segment," the analyst says. "Typical tablets without a dedicated keyboard, which IDC refers to as slate tablets, are continuing to lose relevancy across all regions and, as a result, we see the decline happening globally. We do see future growth in some emerging markets like the EMA as well as CEE with the sole catalysts being simplicity and low cost. Unfortunately for the industry these are the devices that don't equate to large revenues."

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Digitimes: VR-Enabled Smartphones to "Soar" in Q4

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Digitimes Research points out a sales opportunity for the holiday season-- the penetration rate of VR-enabled smartphones and tablets is to "soar" in Q4 2016, at least when compared to other devices.

mobile VR headset Helping smooth the way for VR-enabled smartphones is the successful H1 2016 launch of VR video-enabled Samsung flagship handsets. In the meantime Google and ARM are expected to update VR video applications with reduced algorithm requirements in Q4 2016, fostering the further development of enabled mobile devices.

According to Digitimes Research shipments of VR video-enabled smartphones are to reach 70 million units in 2016, accounting for 5% of overall global smartphone shipments.

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Gartner: Premium Smartphone Sales Slow Down in Q2

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According to Gartner, global Q2 2016 smartphone smartphones total 344 million units-- a 4.3% Y-o-Y increase, if one seeing slowdown as customers prefer to wait for upcoming hardware launches in H2 2016.

Overall mobile phone sales for the quarter are down by -0.5% Y-o-Y, with only Samsung and 4 Chinese companies, Huawei, Oppo, Xiaomi and BBK Communication Equipment, showing growth.

Gartner Q2 sales

Samsung also leads in smartphones, with Q2 2016 market share reaching 21.8% thanks to a strong device portfolio helping it win share previously occupied by Chinese vendors in emerging markets. Apple follows with a -7.7% Y-o-Y sales decline, the result of saturation in all mature markets, as well as the "worst" sales decline in Greater Chine and Asia/Pacific to date.

However Apple sees best performance in Eurasia, Sub-Saharan Africa and E. Europe-- Gartner says Q2 2016 sales in the regions are up by over 95% Y-o-Y.

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