Market Stats

DigiTimes: Intel Powers White-Box Tablets

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Intel has a growth opportunity in white-box tablets, DigiTimes Research says-- Chipzilla-powered white-box tablets show "significant" Q4 2014 growth, and should only drop "slightly" (or remain flat) on Q1 2015.

Intel WhiteboxOn the other hand similar devices from the likes of MediaTek, Rockchip and Allwinners see "dramatic" Q1 2015 Q-o-Q declines.

As a result DigiTimes forecasts Intel will become the biggest white-box tablet application processor (AP) supplier in H1 2015, with its Bay Trail-T CR processor (not the newly released SoFIA or Core M chipsets) leading such growth.

The analyst attributes the Intel rise among the white-box ranks to 3 factors. First are Microsoft subsidies, since devices smaller than 9-inch receive free Windows licensing while white-box players get non-recurring engineering (NRE) and marketing expenses subsidies for Windows devices since Q4 2014.


Gartner: Devices to Reach 2.5 Billion

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Global combined device (PCs, tablets, ultramobiles and mobile phones) shipments will reach 2.5 billion in 2015, Gartner reports-- a 2.8% increase over 2014 as market revenues drop by -7.2% to $226 billion.

The PC market sees a -2.4% shipment decline in 2015, reaching 306 million units.

Gartner Devices 2015

"The fall in PC purchases is primarily due to expected price increases by vendors in Europe and other regions, which is forced by local currency depreciation against the dollar," the analyst says. "The currency squeeze is forcing PC vendors to increase their prices in order to remain profitable and, as result, it is suppressing purchases. We expect businesses will delay purchases of new PCs, and consumers will delay or 'de-feature' their purchases. However, this reduction in purchasing is not a downturn, it is a reshaping of the market driven by currency."


Strategy Analytics: Apple, Smartwatch Leader

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According to Strategy Analytics global 2015 Apple Watch shipments are to total 15.4 million units-- leading to Apple topping the smartwatch vendor rankings as it takes over 55% share of the market.

Smartwatch forecast

The Watch should also drive the smartwatch market, as the analyst forecasts shipments growing by an impressive 511% from 4.6m in 2014 to 28.1m in 2015. The rise of the Watch comes through a number of factors, namely Apple's famous brand, deep retail presence and extensive app ecosystem.


IDC: Tablet Growth "Hits the Breaks"

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IDC scales back its 5-year tablet forecast following the global shipment declines of Q4 2014-- the analyst expects "low but positive" 2015 results with shipments reaching 234.5 million units with 2.1% growth.

IDC forecast tablets

"Despite the growing popularity of phablets, there still remains a portion of the market that wants to use a larger device so they can tailor their experience to the appropriate screen size," the analyst says. "Meanwhile, an increasing number of vendors behind small tablets are reducing prices and adopting features like voice calling to entice consumers to purchase their products over competing phablets, making the dynamics of phablets vs voice-capable tablets an interesting one to watch."


Gartner: 2014 Smartphone Sales Over 1 Billion

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Smartphones make over 60% of overall global 2014 mobile sales Gartner reports, reaching 1.2 billion units with 28.4% growth while overall mobile sales total 1.9bn units, a 3.9% increase over 2013.

Smartphones 2014

The analyst adds the smartphone market also sees a record Q4 2014-- sales reach 367.5 million units with 29.9% Y-o-Y growth. In another Q4 first Apple topples Samsung as smartphone leader, a position the S. Korean giant has dominated since 2011.

"Samsung's performance in the smartphone market deteriorated further in Q4 2014, when it lost nearly 10 percentage points in market share," Gartner remarks. "Samsung continues to struggle to control its falling smartphone share, which was at its highest in Q3 2013. This downward trend shows that Samsung's share of profitable premium smartphone users has come under significant pressure."