Applications & Apps Business

Citrix Takes on BYOD Trend

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Virtualisation vendor Citrix takes a stab at the current BYOD trend and acquires mobile device management (MDM) specialist Zenprise for an undisclosed sum. 

Citrix ZenpriseZenprise offerings include MDM solution Zenprise MobileManagement and its cloud-based version, Zencloud. Both products perform up-front device checks and block enterprise network access to "unmanaged," jailbroken or out of compliance devices. 

Citrix will integrate both within its own CloudGateway and Me@Work product once the acquisition is complete-- a combination the company claims will create "the first solution in the industry for managing mobile devices, apps and data from a single, integrated enterprise mobility product line."

Go Citrix Signs Definitive Agreement to Acquire Zenprise

Nokia Takes on Map Apps

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Perhaps spurred by the lack of Google Maps on iOS 6 and general unhappiness with Apple Maps, Nokia launches its own take on location services-- Here, an HTML 5-based map app. 

Nokia hereCurrently available on iDevices, Here covers the gamut of map app functions-- voice-guided walking navigation, public transportation directions and offline capabilities. 

Through a partnership with Mozilla the app will be available on the forthcoming Firefox OS sometime during 2013. An Android version is also in the works, with an Android Here SDK to be out by early 2013.

Mind you early Here reviews do not sound too promising, with reports of bugs, blurry map visuals and a dated look straight out of the Symbian era. 

In other Nokia news, the company now owns 3D mobile mapping technology-- Berkeley-based earthtime. Purchased for an undisclosed sum, earthmine also offers automated data processing pipelines, cloud-based hosting services and server software. 

Also available from Nokia is LiveSight, an augmented-reality offering for the Nokia City Lens app on Windows Phone devices. 

Go Nokia Introduces Here

Apple and VMware in Enterprise Team-up?

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As the Microsoft Surface edges towards launch, Apple might just have an enterprise oriented ace up its sleeve-- CRN reports the iPad maker is joining forces with VMware to build cloud-based version of the iWorks suite. 

VMware iCloudAccording to "sources with knowledge of the project" the team-up combines VMware View virtual desktop software with cloud-based versions of Pages, Keynote and Numbers. 

The service will run on Apple infrastructure, but is separate from the iCloud consumer cloud storage service.  

"Apple wants Pages to be seen as a replacement for Microsoft Word, Numbers as a replacement for Excel and Keynote as a replacement for PowerPoint," on source says. Currently the iWorks suite is regarded as a more consumer-oriented offering-- something Apple surely wants to change. After all, Office is the most lucrative Microsoft product, accounting for over $22 billion in fiscal 2011 revenue. 

Apparently the partnership also includes iOS versions of the VMware take on enterprise app stores, Horizon Application Manager, and BYOD solution Horizon Mobile. 

The two companies decline to comment on the CRN story. 

Go Apple, VMware Team On iPad Microsoft Office Killer (CRN)

ABI: BYOD Drives Enterprise Mobility

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Mobility suppliers need to pay attention to the enterprise market, ABI Research reports-- forecasting mobile enterprise revenues will total $340 billion by 2017. 

enterprise mobilityThe ABI data covers voice, messaging, handset data plans, mobile broadband and enterprise apps as well as management services revenues. 

According to the analyst enterprise revenues represent over 30% of the total mobile services market-- and "will grow twice as fast as the consumer market." The driver behind such growth? The BYOD trend (as coupled with smartphone adoption), of course.

Smartphone penetration is set to reach 90% in W. Europe by 2017.  

"Without a strategy to serve the employee audience with apps and services that addresses their business and personal needs, suppliers will miss out on this important market,” ABI continues. 

The analyst suggests IT and platform suppliers should build the best partnerships to serve the growing mobile enterprise market, with solutions addressing vertical needs. 

Smartphone vendors should have "a portfolio of enterprise-ready devices" (complete with not only security, but also preloaded business apps), while operators have an opportunity when it comes to packaging and pricing. 

Go ABI Research: Enterprise Mobility Applications and Services

HTC Invests in Mobile Enterprise

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HTC spends $35.4 million for a 17.1% stake in US-based enterprise mobility platform developer Magnet Systems, opening a door (or maybe a window) in the potentially lucrative bring-you-own-device (BYOD) market. 

HTC"The investment will bring social, mobile, and cloud capabilities to HTC's portfolio of service offerings to its mobile enterprise customers," the HTC statement on the purchase says. Does the company want an iCloud rival, perhaps?

Magnet currently offers SalesWIN-- a mobile sales management for Android and iOS devices running on the Magnet cloud platform.

HTC already blew huge amounts of cash in (perhaps) ill advised consumer offerings ($40m in cloud gaming service OnLive, $300m in headphone maker Beats). Will enterprise make a better investment for the mobile maker?

Go HTC