Applications & Apps Business

BlackBerry Takes on Wearables, IoT

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BlackBerry announces an Android Wear version of the BBM application at CES 2015-- allowing users of a wide range of Google-powered smartwatches to access the popular communications software.

BBM AppIn other words, BlackBerry expects its (mostly) business customers to start buying smartwatches to quickly access notifications without need for digging into their pockets or purses. As well as alerts and message navigations, the Android Wear BBM app also allows users to respond to messages either hands-free via Google Now or pre-defined messages, as well as accept BBM invites from their wrists.

Devices compatible with the app include the Moto 360 and the Samsung Galaxy Gear S.

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IBM-Apple Partnership Gives App Fruit

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The Apple - IBM enterprise partnership gives first fruit-- MobileFirst for iOS, a set of made-for-business iDevice apps bolstered with IBM cloud-powered big data and analytics capabilities.

iPhonesDesigned for the banking, retail, insurance, financial services, telecommunications, government and airline segments, MobileFirst apps are customisable and deployed, managed and upgraded via the cloud. IBM and Apple also promise delivery within a secure environment linked to core enterprise processes.

“This is a big step for iPhone and iPad in the enterprise, and we can’t wait to see the exciting new ways organisations will put iOS devices to work," Apple says. “The business world has gone mobile, and Apple and IBM are bringing together the world’s best technology with the smartest data and analytics to help businesses redefine how work gets done.”

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Apple Announces Huge Partnership with IBM

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In an eminently logical announcement, Apple and IBM have announced an exclusive partnership that aligns the strengths of each company to deliver solutions to the enterprise market. The partnership will enable IBM’s 100,000-strong sales force to deliver enterprise solutions on Apple’s mobile devices.

Apple IBMThis is another step in Apple’s increasing focus on enterprise which already sees Apple CEO Tim Cook reporting that 98 percent of the Fortune 500 and over 92 percent of the Global 500 are using iOS devices in their business today.

Announcing the partnership, Cook said: “iPhone and iPad are the best mobile devices in the world and have transformed the way people work. For the first time ever we’re putting IBM’s renowned big data analytics at iOS users’ fingertips, which opens up a large market opportunity for Apple. This is a radical step for enterprise and something that only Apple and IBM can deliver.”

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Google Buys Into BYOD

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Google strides further into enterprise as it buys Divide, a software maker with a focus on bring your own device (BYOD) technologies, for an unspecified sum.

DivideFollowing acquisition the Divide team will join the Google Android division.

Formerly known as Enterproid, Divide sells an iOS and Android app built around an own BYOD platform. It integrates professional and personal apps on a single device, with FIPS 140-2 validated 256-bit encryption taking care of the business side of things.

It also provides an enterprise utility suite complete with email, calendar, contacts, files, browser and cloud storage apps.

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Mobile War Moves to Games

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The Apple vs Google mobile device war spreads beyond hardware the Wall Street Journal reports-- an "arms race" to convince app developers to work on Android/iOS-exclusive games is also taking place. 

Game apps According to "people familiar with the situation" Apple and Google repay developer dedication with premium placement on app store home pages and features list. Prominent display in an app marketplace is a big deal, as it can lead to massive daily download spikes as per ad banner placement and promotion length.

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