Applications & Apps Business

Apple Announces Huge Partnership with IBM

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In an eminently logical announcement, Apple and IBM have announced an exclusive partnership that aligns the strengths of each company to deliver solutions to the enterprise market. The partnership will enable IBM’s 100,000-strong sales force to deliver enterprise solutions on Apple’s mobile devices.

Apple IBMThis is another step in Apple’s increasing focus on enterprise which already sees Apple CEO Tim Cook reporting that 98 percent of the Fortune 500 and over 92 percent of the Global 500 are using iOS devices in their business today.

Announcing the partnership, Cook said: “iPhone and iPad are the best mobile devices in the world and have transformed the way people work. For the first time ever we’re putting IBM’s renowned big data analytics at iOS users’ fingertips, which opens up a large market opportunity for Apple. This is a radical step for enterprise and something that only Apple and IBM can deliver.”

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Google Buys Into BYOD

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Google strides further into enterprise as it buys Divide, a software maker with a focus on bring your own device (BYOD) technologies, for an unspecified sum.

DivideFollowing acquisition the Divide team will join the Google Android division.

Formerly known as Enterproid, Divide sells an iOS and Android app built around an own BYOD platform. It integrates professional and personal apps on a single device, with FIPS 140-2 validated 256-bit encryption taking care of the business side of things.

It also provides an enterprise utility suite complete with email, calendar, contacts, files, browser and cloud storage apps.

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Mobile War Moves to Games

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The Apple vs Google mobile device war spreads beyond hardware the Wall Street Journal reports-- an "arms race" to convince app developers to work on Android/iOS-exclusive games is also taking place. 

Game apps According to "people familiar with the situation" Apple and Google repay developer dedication with premium placement on app store home pages and features list. Prominent display in an app marketplace is a big deal, as it can lead to massive daily download spikes as per ad banner placement and promotion length.

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Microsoft Ups Mobile Game With EMS, iPad Office

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Microsoft confirms the "mobile first, cloud first" ethos of CEO Saya Nadella with two mobile- and cloud-related announcements-- the iPad version Office and a BYOD bundle in the shape of the Enterprise Mobility Suite (EMS).

Satya Nadella Cloud“Microsoft is focused on delivering the cloud for everyone, on every device," Nadella says. "It’s a unique approach that centers on people-— enabling the devices you love, work with the services you love, and in a way that works for IT and developers.”

Office for iPad has been a long time coming, and sees launch before the Surface-tailored version. It includes Word, PowerPoint and Excel as redesigned with a touch-first UI and OneDrive cloud storage integration. Users can create regular Office documents and edit files created in other versions of the software, and Microsoft insists the app wholly preserves document formatting and visual fidelity (something the current OneDrive app fails at with distressing regularity).

The app requires an Office 365 subscription, and one subcription cover allows installation on up to 5 tablets and 5 PCs/Macs.

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NuVo iOS App Adds Streaming

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NuVo adds a new feature to version 1.8.1 of its iOS Player Portfolio App-- the streaming of content stored on any iDevice running iOS 6 or later directly to the NuVo system.

NuVo streamAudio files stored on the iDevice are accessible provided both device and NuVo Player Portfolio system are on the same network. Once connected, each iPhone or iPad becomes an audio source available as a library within the app.

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